One of the most renowned luxury watch brands that has established itself successfully in the world of cutting edge technology and design, Hublot, has in many ways become synonymous with a particular era in Swiss watch making. Hublot does not stand for the archetypal style and design cues that one has come to associate with luxury Swiss watches. Instead, they have crafted their own niche by lending their forte to a style that has made them distinctly unique and ingenious. Established in 1980 by Carlo Crocco, the brand instantly captured the imagination of celebrities and royalty throughout the world on account of its signature construction process that blended high end quality metals and stones with rubberized straps instead of the traditional leather.
The first Hublot watch created by Carlo Crocco was manufactured in gold, fitted with a natural rubber strap. This was a novel invention in the history and tradition of watchmaking, and has now become the pioneering inspiration for a very successful style of watchmaking, which has come to be emulated by other luxury watchmakers in Switzerland and different parts of the world. The porthole-shaped watch case crafted in polished and brushed metal, the minimalist black dial, and the distinctive black natural-rubber strap came to symbolise the Hublot watch.Crafting a luxury watch in rubber and using other elements in the construction process became the perfect embodiment of the Hublot philosophy. Hublot remains one of the last autonomous family-run watchmaking businesses offering a unique single-product concept. Unrestrained artistic liberty enables Hublot to reserve its inimitable character and to widen its expression with an impressive array of collections, some starring specific complications, and some available only in limited editions.
The enigmatic Jean Claude Biver became Hublot’s CEO in 2004 after a chance encounter with Carlo Crocco. It was instantaneous that both shared the same vision to take forward Swiss luxury watch making. Following his ascension to the head of Hublot, Jean Biver strated experimenting with his love for combining unique materials. The birth of the ‘Fusion Concept’ at Hublot was aimed at amalgamating unusual materials such as gold and ceramic, tantalum and red gold, or even magnesium and titanium, as well as a fusion between the Swiss Watchmaking Tradition and 21st century Watchmaking Art, while at the same time preserving the unique, timeless design of Hublot watches.The unique Hublot case is a piece of art in its own right, a design that is seamlessly evolving yet being true to its eternal and novel outline. Throug the years, Hubot has taken its original porthole design to new heights, with multi-component ‘sandwich’ manufacture in a variety of materials and accomplishments. And yet every Hublot case design bears the same distinguishable trademark features including visible ‘H-screws’, an individual bezel and of course a sculpted case.