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The Bell and Ross BR RS 17 Collection in collaboration with Renault Sport Formula One Motor Team


Bell and Ross is a watch brand that identifies more with military and aviation themes. However, the lure of motorsport inspired timepieces have made many a Swiss manufacturer jump on the bandwagon. Well, Bell and Ross did the same, but they did it in their signature Bell and Ross style. At Baselworld 2017, Bell and Ross unveiled three timepieces in collaboration with Renault Sport Formula One Motor Team. The watches are inspired by Renault’s signature yellow, but are imbued with Bell and Ross’ technical expertise and detailing.
Since the aim of the Trilogy was to serve the purpose of race-car drivers, all three models are chronographs at different levels of technical expertise. The BR03-94 RS17 Chronograph is the classic automatic chronograph; the BR-X1 RS17 is the rather extreme skeletonized automatic; and the BR-X1 Tourbillon RS17 is the high-end tourbillon skeletonized version. According to blog site, Monochrome, “Compared to the 2016 collection, which was mainly inspired by the livery of the Renault F1 cars (yellow and black), the new BR-RS17 trilogy takes inspiration in a specific and crucial part of the race-cars, the steering wheel of the new Renault RS17 F1 car to precise.”

Since its foundation in 1994, Bell & Ross has helped fighter pilots keep time. Over the years, the brand has become a leading benchmark in the world of aviation. In February 2016, in its permanent quest for new universes to explore, Bell & Ross made its first foray into the racetracks by joining the highly exclusive world of Formula 1 and becoming the official watch partner of Renault Sport Formula One Team. The prestigious world of motor sport shares many similarities with aviation, Bell & Ross’ first love. In both fields, engineers seek extreme performance, speed and mechanical accuracy. Designed for racing drivers, the new Bell & Ross BR-RS17 collection is made up of truly exceptional watches. Their design, inspired by Formula 1, brings together the latest technological advances and the most innovative materials used in the racing world. These quintessential sports timepieces also take the lead in terms of legibility and finishes.


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